Thirty Years War Essays - Anti-Catholicism, , Term Papers

Thirty Years War The causes of the Thirty Years War can be traced as far back as the renaissance period. It was during the renaissance that such ideals as secularism, humanism, individualism, rationalism and above all else secularism were first apparent in main stream society. These ideas led to the protestant reformation, which is an even more direct cause of the war. The split of the Catholic Church, as a result of the protestant reformation left Europe in a state of religious turmoil and chaos. The gradual increase in intolerance and religious sectionalism that coincided with the addition of new religions and even more diversity has been marked as the main cause of the Thirty Years War. The effects of the war would prove to be devastating to most of Europe, evidenced by the sharp drop in population, but it was especially devastating to Germany. However, there were some countries and bodies of people that emerged from the conflict improved such as France, Sweden, and the religion of Calvinism. There were many territorial and dynastic issues that figured in the outbreak and conduct of the war as well, but it is believed that these factors did not become important until the middle stages of the war. The territorial and dynastic causes, which go hand in hand, did however, cause the war to continue longer than it most likely would have if religion had been the only motive. The extent of religious motives therefor is debated, but cannot be dismissed. The immediate causes of the war began with the resistance and eventual revolt of Protestant nobles in Bohemia, due to the religious intolerance mentioned before, which was under Hapsburg domination, against the Catholic king Ferdinand. The reasons and causes for its spread throughout Europe include the constitutional frailty of the Holy Roman Empire, the inability of the German states to act in concert, and the ambitions of other European powers. These were the causes that would eventually be responsible for the war lasting as long as it did. The political motives became more and more prevalent when Sweden entered the war to help the Protestant cause. Sweden did not enter the war for religious reasons at all; they were looking to gain land. Finally it seemed that religion was completely forgotten and abandoned as a cause when Catholic France and Protestant Sweden joined forces against the Catholic Hapsburgs. France was worried that the Hapsburgs were becoming too powerful so they decided to assert their influence into the war. The results and effects of the war and the two peace treaties were highly significant. France replaced Spain as the greatest power in Europe. With Sweden, France had blocked the Habsburg efforts to strengthen their authority in the Empire. At Westphalia, the right of the individual states within the Empire to make war and conclude alliances was recognized. In theory as well as in fact, the most important of these states became virtually autonomous, and German unity was postponed for more than two centuries. The Empire was further dismembered by the recognition of the independence of Switzerland and the seven northern provinces of the Netherlands. Two new powers emerged in northern Germany. France received most of Alsace by the Treaty of Westphalia, and by the Treaty of Pyrenees parts of Flanders and Artois in the Spanish Netherlands and lands in the Pyrenees. The religious settlement at Westphalia confirmed the predominance of Catholicism in southern Germany and of Protestantism in northern Germany. The principle accepted by the Peace of Augsburg of 1555 that Catholic and Lutheran princes could determine the religion practiced in their territory was maintained, and this privilege was extended to include the Calvinists as well. The Austrian Habsburgs had failed in their efforts to increase their authority in the Empire and to eradicate Protestantism, but they emerged from the war stronger than before. In Bohemia, they had stamped out Protestantism, broken the power of the old nobility, and declared the crown hereditary in the male line of their family. With Bohemia now firmly in their grasp and with their large group of adjoining territories, they were ready to expand to the east in the Balkans, to the south in Italy, or to interfere once more in the

Free Essays on Lost Generation

Lost Generation A group of U.S. writers who came of age during World War I and established their reputations in the 1920s; are called the â€Å"Lost Generation Writers†. The term was coined by Gertrude Stein in a remark to Ernest Hemingway. The writers considered themselves "lost" because their inherited values could not operate in the postwar world and they felt spiritually alienated from a country they considered hopelessly average and emotionally lacking. The term embraces Hemingway, F. Scott Fitzgerald, John Dos Passos, E.E. Cummings, Archibald MacLeish, and Hart Crane, among others. I found Ernest Hemingway writing fascinating. Ernest Hemingway was born in Oak Park, Ill., he began work as a journalist after high school. He was wounded while serving as an ambulance driver in World War I. He later became part of a famous group of expatriate writers in Paris, and soon embarked on a life of travel, skiing, fishing, and hunting that would be reflected in his work. His story collection, In Our Time, 1925 was followed by the novel The Sun Also Rises 1926. Later novels included A Farewell to Arms 1929 and To Have and Have Not 1937. His lifelong love for Spain including a fascination with bullfighting led to his working as a correspondent during the Spanish Civil War, which resulted in the novel For Whom the Bell Tolls 1940. Other short-story collections include Men Without Women 1927, Winner Take Nothing 1933, and The Fifth Column 1938. He lived primarily in Cuba from 1940, the locale of his novella, The Old Man and the Sea 1952, which won him a Pulitzer Prize. He was awarded the Nobel Prize in 1954. He left Cuba s hortly after its 1959 revolution; a year later, depressed and ill, he shot himself. The succinct and concentrated prose style of his early works strongly influenced many British and American writers for decades. The specific novel I read by him was The Old Man & The Sea it was a fascinating novel. Everything about The Ol... Free Essays on Lost Generation Free Essays on Lost Generation Lost Generation A group of U.S. writers who came of age during World War I and established their reputations in the 1920s; are called the â€Å"Lost Generation Writers†. The term was coined by Gertrude Stein in a remark to Ernest Hemingway. The writers considered themselves "lost" because their inherited values could not operate in the postwar world and they felt spiritually alienated from a country they considered hopelessly average and emotionally lacking. The term embraces Hemingway, F. Scott Fitzgerald, John Dos Passos, E.E. Cummings, Archibald MacLeish, and Hart Crane, among others. I found Ernest Hemingway writing fascinating. Ernest Hemingway was born in Oak Park, Ill., he began work as a journalist after high school. He was wounded while serving as an ambulance driver in World War I. He later became part of a famous group of expatriate writers in Paris, and soon embarked on a life of travel, skiing, fishing, and hunting that would be reflected in his work. His story collection, In Our Time, 1925 was followed by the novel The Sun Also Rises 1926. Later novels included A Farewell to Arms 1929 and To Have and Have Not 1937. His lifelong love for Spain including a fascination with bullfighting led to his working as a correspondent during the Spanish Civil War, which resulted in the novel For Whom the Bell Tolls 1940. Other short-story collections include Men Without Women 1927, Winner Take Nothing 1933, and The Fifth Column 1938. He lived primarily in Cuba from 1940, the locale of his novella, The Old Man and the Sea 1952, which won him a Pulitzer Prize. He was awarded the Nobel Prize in 1954. He left Cuba s hortly after its 1959 revolution; a year later, depressed and ill, he shot himself. The succinct and concentrated prose style of his early works strongly influenced many British and American writers for decades. The specific novel I read by him was The Old Man & The Sea it was a fascinating novel. Everything about The Ol...

Women of the Gilded Age Essay Example | Topics and Well Written Essays - 500 words

Women of the Gilded Age - Essay Example They had achieved the right to own property and had been employed outside the home for several decades, mostly in textile mills and garment shops. The first woman Mayor had been elected in 1887 (Moya 3). Higher education had opened its doors to women with the recent edition of women's colleges. By 1900 one-third of college and university students were women (Women in History). Most were trained in nursing or other female dominated fields, but the prized occupations of doctor and lawyer were still almost exclusively male. Traditionally, in the American culture girls learned the homemaking skills of cooking and cleaning that would be expected of her as she became an adult (Women in History). The right to vote was still 20 years away. During this period women experienced social growth but had yet to show much real progress. They had learned to organize through labor activities and social reform movements. The concept of women as a unique social group was taking hold, as women's suffrage had become an issue. However, the concepts of masculine and feminine were deeply divided. A late 19th century play titled Marriage portrayed the woman's place as, "A wise marriage is one...in which a man binds himself to a pretty little woman...in short assist him to hold that social position so essential to progress in business affairs" (qtd.

Pyramids Essay Example | Topics and Well Written Essays - 750 words

Pyramids - Essay Example Egypt is one of the countries that witnessed civilization in the early period. The pyramid in Egypt demonstrated progress in science, mathematics, and technology in the past. At this period, human society was considered to have little or no progress. The construction of the pyramids is not well documented, but it is believed to have taken many years to complete (Morris 97). It is also believed that the Hebrews did the initial work. The largest of these pyramids, the great pyramid contains more than 2 million limestone blocks put together to form an iconic structure. The pyramid rises from a rectangular base and is the size of nearly eight football fields and slopes at an uniform angle of 51 degrees to meet at a peak more than 4500 feet above the base. The technology that assisted this construction remains a great mystery. The most marveling thing was the calculation and ability to construct a structure that weighed more than six tones (Allen 313). The precursors of the pyramids are believed to be the mastabas, flat-roofed structures carved from rock that were used as royal tombs. These tombs were developed to keep the embalmed bodies of kings and rulers of the empire (Allen 313). With time, the mastabas were improved with mud bricks and raised to become shrines for the communities. What followed was the replacement of the mud bricks with curved limestone layers, and a height of 204 feet was first achieved. Architect Imhotep, who was also priest and healer, is accredited with the idea and calculations involved in the construction (Watson 245). Pyramids are also said to have been built as tombs for the kings and pharaohs. The size of the pyramids depended on how the leaders were revered in the society. It is said that construction begun upon accent of leader in power and continued to be built in the reign of the leader. Therefore, the size of the pyramid depended on the number of years one stayed in

Protestant Ethic Essay Example | Topics and Well Written Essays - 750 words

Protestant Ethic - Essay Example He finds those sources in the Protestant reformation, especially in Calvinism. It is Weber's conviction that factual reasonable capitalism increased out of Protestant asceticism. Christian asceticism, at the start escaping from the world into solitude, had currently directed the world which it had renounced from the monastery and through the Church. But it had, on the entire, left the routinely spontaneous feature of every day life in the world untouched. Now it strode into the marketplace of life, banged the doorway of the monastery behind it, and undertook to penetrate just that every day usual of life with its methodicalness, to latest tendency it into a life in the world, but neither of neither for this world. t is only essential to believe of the Rhine homeland and of Calw. In this solely introductory consideration it is pointless to stack up more examples. For these couple of currently all display one thing: that the essence of hard work, of advancement, or anything additional it might may be called, the awakening of which one is inclined to ascribe to Protestantism, should not be appreciated, as there is a inclination to do, as delight of dwelling neither in any other sense as attached with the Enlightenment. The vintage Protestantism of Luther, Calvin, Knox, Voet, had prized little to do with what today is called progress. To entire facets of up to date life which the m ost farthest religionist would not desire to stifle today, it was exactly hostile. If any inward connection between certain signs of the vintage Protestant essence and up to date capitalistic heritage is to be discovered, we should try to find it, for better o r poorer, not in its supposed more or less materialistic or not less than anti-ascetic delight of dwelling, but in its solely devout characteristics. Montesquieu states (Esprit des Lois, Book XX, chap. 7) of the English that they "had progressed the most distant of all p eoples of the world in three significant things: in piety, in business, and in freedom". Is it not likely that their financial superiority and their adaptation to free political organisations are attached in someway with that record of piety which Montes quieu ascribes to them A large number of likely connections, vaguely seen, happen to us when we put the inquiry in this way. It will now be our task to formulate what happens to us confusedly as apparently as is likely, contemplating the inexhaustib le diversity to be discovered in all chronicled material. But in alignment to do this it is essential to depart behind the vague and general notions with which we have administered up to this issue, and try to Penetrate into the peculiar characteristics of and the dissimilaritie s between those large worlds of devout considered which have lived historic in the diverse parts of Christianity. This extract, possibly more than any other, states apparently the essence of The Protestant Ethic. Weber accepts as factual that the ascetic essence of Protestantism is to blame for the development of reasonable capitalism. This ascetic impulse not only motored the early Protestants to a life of hard work, especially work inside a calling, but furthermore eradicated any tendencies to relish life, and therefore, to spend their hard acquired incomes. This extract apparently

Internet and Books Essay Example for Free

Internet and Books Essay In today’s modern world, technology has a great influence on our life and time. Back in the early 19th century, when electronic devices had not been invented, the population could only use printed word such as books, posters, newspapers or magazines, to gather information. Later, in the mid 20th century, the use of computers, televisions and radios helped people to know about the incidents happening all around the world, more easily. Now, in the 21st century, the creation of internet and other devices to access it has helped us to attain gigabytes of information, just with the click of our mouse. The internet has made it possible for us to acquire answers for almost all of the questions that we ask, and has alleviated the access to information to almost every topic imaginable. Firstly, internet helps to save time and effort. All you need to do is type in your question and click SEARCH. It can give an answer to almost every question type in, and it is usually very quick, speedy and fast. On the other hand, using books or other printed texts can waste time, as you need to find the appropriate book and then search for the information you need from it. For example, while searching for a book in the library, you waste time trying to reach there, and even more time trying to find the book you need. Despite this, time is also lost when you try to find the information that is useful to you from the book. Whereas the internet acts as a filter that sieves out all the data you need, in a span of seconds. However it can be argued that using electronic devices can cause distractions and disturbances. Using the internet can divert your attention to some other unrelated site and will cause you to waste time. For instance, you may login to facebook or twitter, or check your mail instead of researching and using the time well. On the contrary, you cannot be easily distracted in a library where silence is preferred, and is filled with people who want to work. But if the internet is used properly, and if the person has a self control over himself the internet has more advantages comparing to printed texts. So in short internet can be a time-saver only if used wisely. Alternatively, the internet can sometimes provide us with unreliable information. It is like a blank page in which people are allowed to post whatever they want, and sometimes even the wrong information. As exemplified by blogs, in which anyone can post their opinions and views on a topic, the internet can be a source of unreliable and inaccurate information as it contains the judgement of different individuals and not the actual facts. On the contrary, printed texts can be a great source of reliable information. Books are written by experienced authors who have researched well about the topic themselves before publishing it. A library can assure you that the book in your hand is dependable and trustworthy. In spite of being unreliable, internet can provide us with up-to-date data. It offers information on the most recent discoveries and inventions, the latest cars or other products and about the contemporary incidents and happenings all around the world. However once a book is published, any recent findings cannot be added to it. There are always new developments in the field of health, science, technology and politics that the library simply cannot keep up with. Therefore, the internet can provide us with the latest news about our modern day developments and can be dependable only if used properly by checking the sources of a particular website. Thirdly, glaring at a screen for a long period of time can cause various eye and back problems. Computer vision syndromes like eye strain and cataracts are caused by glaring at the computer screen for prolonged periods. Millions develop a condition called ‘dry eye’, resulting in gritty, itchy, inflamed eyes, due to staring at the screen for hours. The light from computer screens can cause drastic problems to your eyes, and sometimes even partial blindness. Unlike computer screens, books can be very easy to read as they are just words printed on paper. However there are many solutions to prevent the damage caused to eyes by computer screens. Screen filters can be bought to reduce the amount of light radiation hitting our eyes. There are also many softwares that can transfer the information audibly or with the help of videos, and do not require data to be read. Regular breaks, and turning away from the screen constantly can also help in avoiding eye and back problems. Usually, there is an option to zoom in, which enables people to read easily. Unlike computers, books cannot be zoomed in, when the letters are too small to be visible, causing eye problems as well. So the problems caused by glaring at computer screens or reading the small printed texts in books, can be reduced by taking regular breaks and exercises, as anything in excess is not good for our health. Moreover, a lot of paper is wasted in the creation of books and magazines. Deforestation, being one of the greatest threats that humans are facing today, is increased by the production of paper in books. A few sheets of paper could be worth one tree. Hence the number of trees is reducing day by day. Obviously, trees are vital for our living as they are the natural producers of food. Deforestation not only causes scarcity of food and other resources, but also results in the rise of the earth’s temperature, causing global warming. In contrast to books, modern technology like mobile phones, computers or tablets does not harm the environment to a very great extent. In the case of computers the energy used is electricity, which is renewable and can be created again and again. The internet is a huge database, and more information can be adjoined into it, very easily. However books are created from sheets of paper, and if the number of books increase, then the level of deforestation can increase correspondingly. To reduce the destruction of the earth’s forests by deforestation, paper should be recycled and not wasted. Instead it is much easier to use the help of modern technology that functions with the help of renewable energy, which does not have a great impact on nature. Therefore modern electronics has made it possible to overcome a huge problem to the environment. In conclusion, modern technology has many positive uses; it has made the world a smaller place by allowing us to contact individuals all around the world, many electronic devices are very cheap making it affordable to all and has also allowed people to find out about the news and incidents happening all around the world. But every good has some bad, and the extensive use of technology can be harmful to our health. I strongly believe that modern technology has been very helpful and useful to the human population. It has eased our access to information in very sustainable manner, and has connected the world together.

The Definition of Literature :: Definition Essays

The Definition of Literature   Ã‚  Ã‚  Ã‚  Ã‚  Literature has many meanings but to me when I hear the word literature I think of large tomes of words and stories that have become classics over time however this is only one definition of literature. Literature comes from that Latin word littera, that directly translated means letter, thus supporting the idea that literature is written. This view however leaves out the idea that there can be oral literature as well from which many of our stories and books come from.   Ã‚  Ã‚  Ã‚  Ã‚  The main form of literature, the book, has had a great impact upon the formation of our society today. Before the 1940’s TV had not come into being yet and there was not much else to do other than read books. Thus books formed my grandparents and to some extent my parents and, although I grew up in the generation of TV, books as literature have indirectly formed me as well. There also can be forms of artistic literature such as poetry or play writing. These also play an important part in literature, I believe, such as Robert frost’s poems or the works of Shakespeare the playwright. These are great authors, whose literature is not in the form of a great story or a moving novel, but in irregular works that have stayed with us for a long time many years. I believe that one very good definition of literature is that literature must have certain qualities such as plot, characters, tone, symbols, conflict, point of view, and many other elements working together in a dynamic relationship to produce a literary work. This pretty much defines the way that most people see literature today. This allows for oral traditional stories as well as for the irregular forms of writing such as plays and poems that can also have plot, characters, tone and the other elements mentioned so that they can be deemed a literary work.

Marketing and the Apple Watch Essay

Marketing occurs within an organisation when consumers needs, wants and demands are met with the exchange of a product (Kotler & Armstrong, 1991). The concept is organisation wide, and particularly important when new products are introduced within a market. Customer value is an important aspect of marketing, as it aids in exploring what the consumers perceived needs and wants are. Customer value can be defined as the benefits gained, and sacrifices made in order to purchase a product. The main sources of value created by the organisation are functional/instrumental value, experiential/hedonic value, symbolic/expressive value and cost/sacrifice value. In this paper we will be looking towards the fore coming Apple Watch as an example. Marketing is an extremely broad concept. Therefore when attempting to define the term, the diverse meanings it has for many different people and groups must be acknowledged. (Kotler, Shaw, FitzRoy, Chandler, 1983). The term at its core relates to much more than just the selling and advertising of products. The desired aim is for products or services to be revealed in a stimulating manner for both indirect and direct customers of the organisation. The common misconception of the term â€Å"marketing† is that its core element is to simply sell a product or service. However, marketing as a business philosophy is adopted throughout the whole organisation, and through all levels of management (Keelson, 2012). It is an approach where the customers’ wants and needs must be the primary concern throughout all business decisions. Kotler et al (1983) explores the term further by arguing that marketing is the process of using activities and institutions that enable communication, deliverance and the exchange of offerings that provide value for a wide array of customers, as well as society at large. Marketing has some fundamental notions attached to it – the first and foremost being human needs, relating to people feeling deprived by not possessing goods or services (Kotler & Armstrong, 1991). Human needs are intricate and come in abundance, and from these perceived needs human wants are established. Human wants are largely dependent on the needs of humans, as they are molded by individual cultures and development (Kotler & Armstrong, 1991). Once an  individual desires a product and has the capacity to purchase it, these wants are converted to demands. Most importantly within the process is the exchange, observed as the underlying principle of marketing (Woodall, 2004). Relating to procurement, acquiring the favourable product from a person whilst offering something in return. A product is essentially anything offered to the market in order to satisfy their perceived needs and wants (Kotler & Armstrong, 1991). In this case the Apple Watch will be discussed. The product or service will be directed at a specific market, which comprises all potential and actual buyers (Kotler et al, 1983). The Apple Watch is being targeted at the general public, but more specifically a hyper focus towards previously established Apple users and fans with a propensity for superior goods. These notions are important components of marketing as they provide information for the organisation to determine what goods and services to offer. Marketing is hugely important to any organisation, regardless of size or type of product and service on offer. The aim of undergoing marketing is to deliver a standard of living to people, providing them with products for when and where they need them (Kotler et al, 1983). The concept of marketing is more often than not propelled by revenue; businesses want to add to their profits by satisfying customer needs. Without properly executed marketing functions in place, where the customers needs, wants, and demands are not aligned within the transaction, then the organisation has little chance of achieving a competitive advantage, as well as gaining value for themselves. (Keelson, 2012). Using the example of the Apple watch, which has been in production for some time, Apple have been assembling their ideas, whilst observing the results of other rival companies releasing similar versions of the product. Apple have been carefully honing in on the customers needs and wants, and are finally r eady to release the end product to expectedly enthusiastic consumers. Customer value essentially is the perceived benefits concluded by the customer, derived from obtaining the product held up against the sacrifices  being made to acquire the product (Weinstein, 2012). Organisations creating value, furthermore customer value is progressively being seen as a fresh and up to date source of competitive advantage (Woodruff, 1997). Because of this, the creation of customer value is an incredibly significant central concept within marketing (Patterson & Spreng, 1997). However there is not one single agreed upon definition that may be used for customer value, as well as no distinct definitive theory or framework used to emphasize customer value (Weinstein, 2012). Adopting the way in which organisations are able to create value, Smith and Colgate (2007), have developed an innovative framework where four types of value created merely by the organisation are acknowledged – these being functional/instrumental value, experiential/hedonic value, symbolic/expressive value and cost/sacrifice value. Functional and instrumental value refers to the buyer purchasing the product and having it complete the function it is designed to do (Smith & Colgate, 2007). More so concerned with the product’s attributes, performance and outcomes. In order for the Apple watch to attain this value, the smart watch has to possess all features including accurate time, Wi-Fi, and user-to-user connectivity in a way that is easy to operate and understand, as well as reliable for the consumer. This assessment of value may vary between individuals. The experiential / hedonic value is more removed from the product itself, and more related to the sensations we receive from the product. More specifically linked to the feelings and emotions we receive, as well as suitable experiences for the customer (Weinstein, 2012). Tim Cook, the CEO of Apple has titled the Apple watch as the most personal and intimate product yet (Apple, 2015), with the watch alerting you of notifications through a small vibration to your skin. Continuing with sensory value within the watch, Apple have worked with high fashion designers and stylists to ensure the product looks great, as well as releasing a wide array of styles suitable for anyone. Furthermore, the smart watch being one of Apple’s most aesthetically pleasing products to date, it is believed that consumers will purchase due to pleasure of possessing it (CNET, 2015). This sense of joy and experience holds emotional value for the buyer. Symbolic and expressive value is duly concentrated on the degree in which the customer will bestow or associate psychological meaning to a specific product. Moreover in terms of self-identity, and whether the product enables the buyer to express their personalities, as well as attaching social meaning (Smith & Colgate, 2007). There are a large variety of Apple watches that may be purchased with differing prices and styles. This gives the buyer plenty of choice, and an ability to express themselves in terms of design in colours, shape of watch, and wristbands. Addressing self-worth and self-identity, aforementioned the watch comes in many styles with different price tags, the 18 carrot gold apple watch could appeal to a person wanting to symbolize prestige, and status, and therefore make the buyer feel good about themselves. However personal meaning is incredibly specific to individuals, and for marketers this can be very difficult to achieve. The cost and sacrifice value related to the things we give up in order to obtain the product, involving time, money, personal investments and the risks involved (Slater & Narver, 1994). Apple has provided a wide array of prices ranging from AU $499 to $24,000 (CNET, 2015), meaning that people are able to choose the dollar amount they pay. As this is Apple’s first attempt at marketing a product designed to be worn, the actual purchase experience will vastly differ. Apple employees have been trained to be much more customer focused, asking questions and making the buyer feel comfortable (Apple, 2015). However the product has a high level of personal investment, and risks attached to the actual purchase of product. As the watch remains a part of the modern digital electronic world, there is always the chance that technology will revolutionize quickly and the product will be outdated. Moreover along with purchasing the watch, the buyer must have one of the latest versions of the IPhone in order for the device to be compatible, this limits the market of people buying the product. Whilst the Apple watch may carry a lot of symbolic, and expressive value, there are still a lot of risks and costs attached to the product. The relationship that exists between marketing, and customer value is apparent. Organisations are aware that suitable marketing needs to involve more than just promotional hype. It needs to be intertwined with providing  real value to customers. Prior to the actual release of the Apple watch, the brand has been able to find a balance between employing large-scale ads on television as well as high class magazines to gain attention and to conjure interest from the public, whilst still educating consumers on the uncapped features and functions that the watch possesses. Woodruff (1997) alludes to customer value having long acted as a vital principle within modern day marketing as a means to not only gain customer satisfaction, but brand loyalty as well. Organisations employ different philosophies of marketing as a way to discover what the customers’ needs and wants are, to gain a more complex understanding of what customers’ value (Slater & Narver, 1994). By having an organisation comprehend their specific target markets, the delivery of customers anticipated satisfactions can be completed in a more efficient and effective manner. In conclusion marketing and customer value are intertwined with each other in terms of achieving organisation success. The consumer’s needs and wants are delivered through an exchange of product that provides real value to the customer. The consumer will then weigh up the product in terms of costs and benefits. The apple watch has perceived customer value, with the product providing symbolic / expressive value, as well as functional / instrumental value to consumers. However as with any product there are still risks associated with purchasing the product, as well as sacrifices having to be made. References Apple,. (2015). Apple – Apple Watch. Retrieved 1 April 2015, from https://www.apple.com/watch/ CNET,. (2015). Apple Watch Release Date, News, Price and Specs – CNET. CNET. Retrieved 22 March 2015, from http://www.cnet.com/au/products/apple-watch/ Keelson, S. (2012). The evolution of the marketing concepts: Theoretically different roads leading to practically same destination!. Global Conference On Business And Finance Proceedings, 7(1). Kotler, P., & Armstrong, G. (1991). Principles of marketing. Englewood Cliffs, N.J.: Prentice Hall. Kotler, P., Shaw, R., FitzRoy, P. & Chandler, P. (1983). Marketing in Australia. Sydney: Prentice-Hall. Chapter 1, 3-27. Payne, A., & Holt, S. (2001). Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing. British Journal Of Management, 12(2), 159-182. Slater, S. F., & Narver, J. C (1994). Market orientation, customer value, and superior performance. Business Horizons, 37(2), 22-28. Smith, J.B. & Colgate, M. (2007). Customer value creation: A practical framework, Journal of Marketing Theory and Practice, 15(1), 7-23. Weinstein, A. (2012). Superior customer value. Boca Raton, FL: CRC Press. Woodall, T. (2004). Why Marketers Don’t Market: Rethinking Offensive and Defensive Archetypes. Journal Of Marketing Management, 20(5-6), 559-576. Woodruff, R. (1997). Customer value: The next source for competitive advantage. Journal Of The Academy Of Marketing Science, 25(2), 139-153. Kotler, Philip, and Gary Armstrong. Principles of Marketing. 8th ed. Upper Saddle River, NJ: Prentice Hall, 1999. Perreault, William D., Jr., and E. Jerome McCarthy. Basic Marketing: A Global-Managerial Approach. 13th ed. Boston: Irwin/McGraw-Hill, 1999.

Comparative Commentary Essay

For most of the people, bears are cute and look somehow friendly. Even though we know, that those animals can be very dangerous, the bears are often underestimated. Not only because we cannot find them in our near environment, and therefore don’t know which impact they have, but also because we grow up watching series like Winnie the Poo (1977) or Brother Bear (2003), where bears have the hero and victim roles. Both these texts are based on the relation between the bear and man. The first is a newspaper article, concerned with the bear’s extinction. The second text is an extract from a nineteenth-century novel, elevating the status of the bear and forgiving its misdemeanors. The theme of the first text is the survival of the bear. It explains how urgent it is to do something against its possible extinction. The article states the causes of depletion and includes various statistics supporting their arguments. Besides the text is concerned about the bears all over the world and mentions a range of species, including the brown bear and the panda. The second text is more about the invincibility of the bear and its mythic dimensions. It has to do with a conflict which arises when trying to analyze the bear and putting it into the â€Å"right† category. The text notes that there can be a mutual respect between a man and a bear but moreover it notes a representation of the mighty bear: both, realistic view, mentioning the accidents and attacks which happen because of them, but also a romantic side, where the bear is said to be â€Å"unstoppable.† The whole extract is emotional rather than statistical and is about one particular bear. The author makes some close ups, looking at the bears appearance, habits and its personality, which proves once more, that the text is based on personal experience. The author also tries to compare the bear to a human, which makes the reader understand the bear’s situation and lets the bear appear as a victim rather than a perpetrator. Both texts are written in the 3rd person, but this is the only thing they have in common related to its perspectives. The first text is an objective article and shows a degree of partiality. Because some statistics have been used, the article is scientific and could be seen as part of an encyclopedia. The second text is told by an omniscient narrator. It is subjective, because the bears history and thoughts are involved in the narration. The narrator admires the bear despite its attacks and defenses his actions. Also the language differs in both texts a lot. The first text uses mainly not figurative language. It is mainly unbiased, dry and therefore it seems to be reliable. The diction was occasionally loaded or colored, using words like â€Å"carnivores† and â€Å"exterminated†, or expressions like â€Å"The outlook for wild bears is bleak.† The syntax in the article is lively, fast paces and dynamic. The sentences are quite complex to emphasize the tone of emergency. The other text’s language is more dramatic and overstated. Figurative language has been used, like â€Å"†¦with no more effect than so many peas blown through a tube by a child†¦Ã¢â‚¬  Alliterations (â€Å"†¦beginning back before the boy was born†¦Ã¢â‚¬ ) emphasize its fame. Using varying diction, like â€Å"loomed and towered,† the huge scale of the bear can be measured. The syntax is also complex to express awe, wonder and incredulity. Both texts speak in favor of the bear and against its potential extinction. The scientific articles aim is a direct way to convince the reader to support them. The author wants to show the readers in which way they might help and which effects it would have. The second text though, is more about an honest experience by someone who admires bears. The narrator’s motive was not to convince someone, but only to tell his story related to a bear.

Free Essays on California Economy

California's Unemployment Crisis According to statistics compiled by the U.S. government and mined by BridgePath (bridgepath.com), California has a far higher unemployment rate than most of the country (see chart). While areas like the Silicon Valley continue to flourish, much of the nation's most populous state still remains in recession. In fact, only four other states have a higher unemployment rate for 1997 than California (two of them being Hawaii and Alaska states with traditionally high unemployment). California's 6.3% overall 1997 unemployment rate is almost a point and a half greater than the national rate of 4.9%. That rate ranks California fifth worse in the country though it is an improvement over 1996 (where the state was plagued with 7.2% unemployment). The BridgePath analysis suggests that two Californias may exist. Regions like Modesto (13.4%), Fresno (12.5%), Bakersfield (11.4%), and Stockton (10.8%) are experiencing double-digit unemployment like many European countries. Even Los Angeles has 7.0% unemployment. These alarming numbers are offset by regions like the San Francisco Bay Area, the San Diego Area, and Orange County which all have unemployment far below the national average. San Jose, for example, has a 1997 unemployment rate of only 3.1% (the lowest in the country). This dichotomy has come about chiefly due to California's changing economy. Though much of the state's economic progress relies on agriculture, technology is quickly becoming the largest employer. Regions like San Diego, Orange County, and the Bay Area all rely heavily on technology while cities like Bakersfield have been slow to adopt. It is not surprising that all these new growth areas have grown up around world class universities that help spur innovation. But California's situation is not unique. All around the nation, two economies are springing up the educated and the non-educated ... Free Essays on California Economy Free Essays on California Economy California's Unemployment Crisis According to statistics compiled by the U.S. government and mined by BridgePath (bridgepath.com), California has a far higher unemployment rate than most of the country (see chart). While areas like the Silicon Valley continue to flourish, much of the nation's most populous state still remains in recession. In fact, only four other states have a higher unemployment rate for 1997 than California (two of them being Hawaii and Alaska states with traditionally high unemployment). California's 6.3% overall 1997 unemployment rate is almost a point and a half greater than the national rate of 4.9%. That rate ranks California fifth worse in the country though it is an improvement over 1996 (where the state was plagued with 7.2% unemployment). The BridgePath analysis suggests that two Californias may exist. Regions like Modesto (13.4%), Fresno (12.5%), Bakersfield (11.4%), and Stockton (10.8%) are experiencing double-digit unemployment like many European countries. Even Los Angeles has 7.0% unemployment. These alarming numbers are offset by regions like the San Francisco Bay Area, the San Diego Area, and Orange County which all have unemployment far below the national average. San Jose, for example, has a 1997 unemployment rate of only 3.1% (the lowest in the country). This dichotomy has come about chiefly due to California's changing economy. Though much of the state's economic progress relies on agriculture, technology is quickly becoming the largest employer. Regions like San Diego, Orange County, and the Bay Area all rely heavily on technology while cities like Bakersfield have been slow to adopt. It is not surprising that all these new growth areas have grown up around world class universities that help spur innovation. But California's situation is not unique. All around the nation, two economies are springing up the educated and the non-educated ...

Internationalisation of Fashion Company in Brazil Research Paper

Internationalisation of Fashion Company in Brazil - Research Paper Example The research paper "Internationalisation of Fashion Company in Brazil" talks about the ways to present a luxury fashion company on the Brazil fashion market and how to successfully expand its consumer. The internationalization strategy to be pursued should be chosen carefully in order to determine the best approach in the luxury fashion product market. The foreign market expansion is not a new concept. For over two decades, intercontinental development in the trend industry had been unparalleled. The emergence of super-brands has sparked intense competition. The market positioning of some brands makes them more appealing than others. Internationalization can be defined as the sourcing of goods from overseas markets. Buying from worldwide markets is aggravated by the economic and competitive consideration. Fashion companies seek to obtain gain from a low cost of labor in the underdeveloped economies. The global fashion brand has caused most of the people to look for the most successful brands like the Ralph Lauren and Carolina Herrera. The super brands have left the fashion buyers with little choice but to ignore the lesser known brands. Expansion strategies are important when dealing with recessionary pressure. The emergence of a cosmopolitan and fashion-informed consumer market has caused global expansion. And technology has enabled online transactions. This led to an amplified union in worldwide lifestyles. This allowed the fashion industry retailers to correspond efficiently with the customers in foreign markets. International fashion and design companies have succeeded partly because of design excellence, cosmopolitanism and exclusivity (Alexander & Myers 2000). The Carolina Herrera and Ralph Lauren companies have indentified their market niche. The companies target the clients who deal with accessories, garments and apparels. The companies aim at offering differentiated products of high quality (Charles & Gareth 2012). The same market is the target of the rival companies like Loewe. The future of companies like Ralph Lauren and Carolina Herrera and other fashion retailers lies in the internalization strategy. Many domestic markets have been saturated by local brand leading to lessening of profits. Intense local markets competition has caused constraints to complicate the strategic management of these organizations (Charles & Gareth 2012). The rise of global sourcing by fashion retailers and technological advances has made it easy for companies to target the global market (Chevalier & Mazzalovo 2012).

Comparison or contrast between two of the poems listed below in the Essay

Comparison or contrast between two of the poems listed below in the instructions - Essay Example She personifies death as a gentleman, who has come to pick her up from her busy life â€Å"He kindly stopped for me† (Dickinson). On her way she sees the school children playing, the fields of gazing grain, and the sun setting, which refer to her childhood, youth and elderly stages of life respectively. She wants the readers to understand that life is short and should be lived to its fullest as death waits for no one. It can be seen that both the poems want the readers to live their life in the best possible way, by facing all the challenges and not taking life for granted at any moment. The poem â€Å"Mother to Son† is created in free verse, thus it has no perfect from, rhyme or meter. Whereas â€Å"Because I Could Not Stop for Death† contains iambic tetrameter in the first and third lines as they contain four feet and eight syllables in them, whereas the second and fourth lines consist of iambic trimeter. Thus, this poem has a fixed pattern and follows it throughout. Though the former is free verse, there are few places where rhymes have been used, such as â€Å"stair† and â€Å"bare,† and slant rhymes like â€Å"landin’s† and â€Å"climbin.† The latter has the last word of its second and fourth line rhyming such as â€Å"me† â€Å"Immortality,† â€Å"chill† â€Å"tulle,† â€Å"ground† and â€Å"mound† etc. Hughes employs common language used in the black culture to emphasize the message in his poem. It is often perceived that educated people lack practicality so that must be the reason why he has portrayed the woman as one who â€Å"is not well educated, but is street smart and wise,† (Metaphor Analysis in Mother to Son) to pass on his message of not giving up and facing the difficulties in life with boldness and courage. The mother’s tone here is bold and straightforward. Emily Dickinson uses formal English and the poem contains archaic usage such as â€Å"tis†